When I first wrote about the South in reality television a few years ago, it seemed like a disturbing trend that would hopefully die a quick death. But no. Today, the reality shows that exploit the region have expanded from a trickle to a flood. And even within this genre of programming there are state “franchises,” so to speak, with Louisiana being the best example. Nearly every state in the region has served as a backdrop for a reality-based show, but not all. South Carolina? It’s your turn.
The state usually takes it on the chin for its conservative politics, or more pointedly, conservative politicians who draw the wrong kind of media attention. Think of former governor Mark Sanford’s tearful display of love for his mistress after he went “hiking on the Appalachian Trail.” Or of Joe “You Lie!” Wilson. Even the Democratic Party was put to shame when Alvin Green–an unemployed veteran indicted for showing pornographic pictures to a female student at USC–became the party’s candidate for Senate. And on it goes.
This spring, however, South Carolina is being showcased in two new reality shows, making this a total of three for the Palmetto State. It is already the site of TLC’s Myrtle Manor, a show that covers the hijinks of people who live in a trailer park in Myrtle Beach. But, I digress. The new shows include CMT’s “Party Down South,” filmed in Murrells Inlet (near Myrtle Beach), and Bravo’s “Southern Charm,” featuring a group of poorly-behaved Charleston socialites, a show locals have condemned to no avail. Hint: there’s nothing charming about this bunch.
“Southern Charm” will be out in a couple of months, but “Party Down South” (PDS) has already cranked up. The show is produced by SallyAnn Salsano, who is the “mastermind” behind MTV’s “Jersey Shore,” and it does what MTV’s “Buckwild” couldn’t manage to do, which was to create a southern equivalent with characters like Snooki and the Situation.
The gist of the show is that the cast (most of whom hail from Deep South states like Louisiana, Mississippi, and Alabama) is staying at a rented house near the beach, where they share bedrooms, go to bars nearly every night, get drunk (a lot), fight (this goes with drinking), have sex, eat meals together “like a family,” have a “job” by the marina, and show their collective asses. Sound familiar?
So what is southern about the show? Essentially, the setting, the accents, colloquialisms (“pop a squat,” “cooter,” and “coon ass”) and some good ol’ redneck fun, which usually involves trucks and mud.
CMT has become the primary network for redneck television and “Party Down South” is one in a long line of shows that hit the same tired notes of southern-based reality television. The formula involves working-class southerners, in this case young ones, as imbeciles willing to do anything for a little cash and attention. Being on the show is likely going to be the biggest thing to ever happen to them, and producers know it. No doubt there were several hundred “hopefuls” who wanted to be on the show.
The thing is, I knew people like this in high school. Girls that drank too much and got into fights. Guys that would do anything for a laugh. Many of my classmates may have found them amusing in the moment, but they also felt embarrassed for them. The difference today is that the cast of PDS may never be able to escape their immature past, because it is forever preserved on film and has been shared with millions.
CMT and SallyAnn Salsano are the real winners here, as the network may boost its youth demographic and Salsano her financial portfolio. The losers, of course, are South Carolina and this cast.
Bravo promises a different group of southerners in its series “Southern Charm,” but don’t expect much different from what’s on over at CMT.
You can put lipstick on a pig, but it’s still a pig.