A few days ago, stories on the 75th anniversary of the premiere of Gone with the Wind (GWTW) on December 15, 1939 circulated in the news media. A new anniversary edition of the film has been released, one of many that have appeared as different anniversaries of the film have been celebrated. It is a testament to the staying power of the film David Selznick produced when he brought Margaret Mitchell’s book to the big screen.
Gone with the Wind is a story that holds the “land of Cavaliers and cotton” on a pedestal, and when it arrived in theaters in 1939, it fed America’s nostalgia for the Old South then and for decades to come.
Hollywood already had terrific success with antebellum stories set against plantation backdrops. Throughout the 1930s there had been numerous films set in the Old South, many of which were successful. Some, not so much.
But it didn’t matter. Old South nostalgia was a Hollywood staple.
Among the successes were The Littlest Rebel and The Little Colonel which appeared in 1935, both of which starred child star Shirley Temple. In 1938, the most successful pretender to the GWTW throne was Jezebel, starring Bette Davis who won an Oscar as Best Actress for her performance as a “scarlet spitfire.” (The GWTW reference was intentional.)
Surprisingly less successful was So Red the Rose, a film based on the best-selling plantation novel of the same name written by Stark Young. Young’s novel, set in Natchez, Mississippi, might have been the most important plantation novel of the decade had it not been for Gone with the Wind.
This is all of way of saying that Hollywood had primed the Old South pump for years, so that by the time GWTW premiered, a lot of the groundwork for the film’s success had already been laid. Still, there can be no doubt that GWTW eclipsed all that had come before.
From the opening scenes and first few minutes of dialogue, moviegoers were whisked into the mythical South of faithful slaves, southern belles, cavalier gentlemen, cotton fields and beautiful mansions. American popular culture fed this nostalgia, too, particularly during the 1930s, and not just on the big screen. It could be found among advertising icons like Aunt Jemima, radio shows such as the Maxwell House Showboat, and through the revival of Stephen Foster’s music and the “Dixie songs” of Tin Pan Alley. The film version of Gone with the Wind had all of that helping it succeed, too.
It is important to note that Gone with the Wind is also reviled for its racism, and yet despite this it is easy to predict that when the film turns 100, there will be another anniversary edition for sale.
America’s nostalgia for the Old South is a hard thing to shake, thanks in large part to the cultural imprint this film has made.
I’m writing to you from “the most Southern place on earth,” the state of Mississippi in the midst of the cotton picking season. I am sleeping in a house that was built 160 years ago, looking out a window at an equally old slave quarter/outside kitchen. I’ve waited three weeks to say something about the “Thug Kitchen,” debacle but now I feel I have the spiritual grounding to say what I need to say. As my hero August Wilson once said, “I stand myself and my art squarely on the self-defining ground of the slave quarters, and find the ground to be hallowed and made fertile by the blood and bones of the men and women who can be described as warriors on the cultural battlefield that affirmed their self-worth.” It’s time to get real about Thug Kitchen…
One of the most iconic advertising images of the twentieth century is Aunt Jemima, and recently the heirs of Nancy Green and Anna Harrington, just two of the women whose portraits were used as the “face” of the brand, are suing Quaker Oats for $2 billion and future revenues, claiming that not only did Green and Harrington portray Aunt Jemima, they were influential in shaping the recipe. Attorneys for Quaker Oats are saying “hold on a minute,” Aunt Jemima might be the brand, but she was “never real.”
Yes and no.
The “biography” of Aunt Jemima was the creation of the J. Walter Thompson Agency based in New York. More specifically, it was the creation of James Webb Young, a native of Covington, Kentucky. According to internal documents of the agency, the story of Aunt Jemima was that she came from Louisiana. So, yes, the story is a creation.
Yet it is also true that Nancy Green, then a Chicago domestic, portrayed “Aunt Jemima” at the 1893 World’s Fair and made a career of doing so for nearly twenty years after the fair. More to the point, Green’s face was, in fact, the first image of Aunt Jemima to appear on the pancake box. The Thompson Agency hired Arthur Burdette Frost, better known for his illustrations of Uncle Remus tales, to paint Green’s portrait.
If she contributed to the recipe, we may never know, but we do know that white women often took their maids’ recipes and passed them off as their own, a tradition that even Paula Deen maintained when she co-opted recipes from Dora Charles, a black woman who had worked in Deen’s Savannah restaurant for years.
It is true that several black women portrayed Aunt Jemima at various state fairs during the early decades of the twentieth century. They greatly assisted the brand by lending an authenticity to the product as being a particularly “southern” recipe. This was in keeping with the character created by the Thompson Agency, whose story was that Aunt Jemima had been a slave and that she created the recipe that brought her such fame that it caused jealousy among other mammies.
But on radio, it was a different story. In a short program called Aunt Jemima Radio, which ran from 1930 to about 1942, she was portayed by several white women who were essentially doing a radio minstrel act. One of those women was Tess Gardella, an Italian-American actress from Wilkes-Barre, Pennsylvania. Gardella had played “Queenie” in the stage version of Show Boat, and she parlayed that experience into performing as Aunt Jemima on the radio. She also played Aunt Jemima in a film short. It is even on her gravestone.
Tess Gardella is also interesting because she filed a lawsuit against NBC for allowing an “imposter to broadcast as ‘Aunt Jemima,’ when as a matter of fact she [Gardella] had been using that name for years on stage and air.” The actress further claimed that she had the right to use the name “by virtue of authority from the Quaker Oats Company.” She won her lawsuit and nearly $116,000 in damages.
The heirs of Nancy Green and Anna Harrington may have a difficult time in the courts because, unlike Gardella, they did not have a contract. Still, their lawsuit brings into sharp relief the ways American companies have profited by using images of African Americans to brand their products.
*Some of the ideas expressed in this post are drawn from Dreaming of Dixie: How the South was Created in American Popular Culture (UNC Press, 2011), 40-41.
Pop South interviews Stephen Prince, Assistant Professor of History at the University of South Florida, about his new book Stories of the South: Race and the Reconstruction of Southern Identity, 1865-1915, published by UNC Press in April.
PS: The main title of your book is “Stories of the South.” Since this is a history book and not a book of literature, please tell readers of Pop South about the kind of stories your book examines.
I use the term “stories” fairly loosely. Though I do analyze literary texts, I find stories about the South in a variety of other places: congressional debates, newspaper editorials, travel narratives, speeches, sermons, visual art, popular theater, songs, promotional material, writings on the “race problem,” political cartoons, and scholarly treatises. I cast my net pretty wide in order to capture the range of sites at which people grappled with the nature of the South in the fifty years after the Civil War.
PS: The subtitle of your book is “Race and the Reconstruction of Southern Identity.” When you write about “southern identity” between the Civil War and World War I, specifically whose identity are you concerned with? Whites? Blacks? Men? Women?
The book starts from a fairly simple premise. In the aftermath of the Civil War, the meaning of the South – defined as a region, a people, a civilization – was an open question. “The South,” as it had been, had ceased to be. The question was what the region would become. Over the next fifty years, Americans – northern and southern, male and female, black and white – debated the nature of the South. I use these conversations to chart a course from the racial egalitarianism of Reconstruction to the nightmare of Jim Crow.
That said, I’m not particularly attuned to the ways that individual southerners understood their “southern-ness” on a private, personal level. I’m much more interested in popular, public discussions of the South. References to “the Southern Question” were extraordinarily common in the late 19th and early 20th centuries. Northerners played an important role in these discussions, before and after the oft-cited “end” of Reconstruction in 1877. I argue that the South was re-defined in conversation between the sections. The ability to define the South carried with it enormous political power. To tell the story of the South was to control the South.
PS: Your book relies on sources of popular culture as a way to better understand the region. What types of sources did you use and was there a consistent message among those sources regarding the American South?
The message is definitely not consistent! Contestation and debate were the only constants. One of my goals was to bring cultural history to the study of the postwar U.S. South. Political and social history still dominate the literature on Reconstruction and its aftermath. Debates over the future of the South certainly occurred in the halls of Congress and on individual southern farms and plantations, but there was a much wider cultural universe in which the nature of the region was discussed. In order to understand the retreat from Reconstruction and the rise of Jim Crow, we need to pay attention to the larger cultural context in which political change occurred. Viewed from this perspective, a fantastic and phantasmagoric* pamphlet on the Ku Klux Klan is not just ephemera, it’s an important part of the cultural landscape in which power was won and contested. The same is true of the New South’s city boosting literature, Thomas Nelson Page’s plantation fiction, and the songs of the Fisk Jubilee Singers. Culture matters. Without understanding the stories that Americans told themselves about the South, we can’t understand the history of the South.
PS: One of your main arguments is that cultural production—particularly popular culture—is as important to understanding what shaped the South in the post-Civil War era as are political and economic changes. What role did popular culture play in shaping contemporary ideas about the South in the 19thc.?
Though I try to avoid simplistic cause-and-effect analysis, a large-scale change-over-time argument structures much of the book. In the first years of Reconstruction, northerners seized the power to re-imagine the South. By the 1880s, however, conservative white southerners had realized the significance of what we might call the cultural front in the war on Reconstruction. By the early twentieth century, northerners were largely content to defer to white southerners on matters relating to the South, particularly where race was involved. Throughout, African-Americans told their own tales of the South. In the process, they offered eloquent testimony to the power of culture and public opinion. Go read Frederick Douglass’s last speech on lynching or the cakewalk scene in Charles Chesnutt’s The Marrow of Tradition. As Douglass put it, “words are things.” The way that people described affairs in the South – the words they used, the stories they told – mattered deeply.
PS: Last, but not least, what about your newest research project might interest readers of Pop South?
I’m now writing a book about the 1900 New Orleans riot, tentatively titled The Ballad of Robert Charles: Race, Violence, and Memory in the Jim Crow South. The riot has a place in all the big books on the rise of Jim Crow, but no one has attempted a full scholarly study since William Ivy Hair’s 1976 Carnival of Fury. The violence in New Orleans started when a black man named Robert Charles shot and killed several white police officers. Over the new few days, white New Orleanians took their revenge on the city’s African American residents, killing at least five and wounding dozens more. When the authorities finally located Charles, an enormous gunfight broke out. Trapped in a second story loft, Charles shot several more white people before he was killed. The riot quickly became a national story, spawning extensive newspaper coverage and becoming the subject of Ida B. Wells-Barnett’s pamphlet Mob Rule in New Orleans. Though white and black elites did their best to eradicate the memory of Robert Charles, evidence suggests that he lived on as something of a folk hero among working-class African Americans in New Orleans and beyond.
The book’s title – The Ballad of Robert Charles – comes from a 1938 interview that folklorist Alan Lomax recorded with jazz legend and New Orleans native Jelly Roll Morton. “They had a song out on Robert Charles,” Morton recalled. “I used to know the song, but I found it was best for me to forget it. And that I did, in order to go along with the world on the peaceful side.” The ballad of Robert Charles was too explosive to remember, too dangerous to sing. Following Morton’s lead, I hope my book will be much more than a story about Jim Crow New Orleans. It will also be an exploration of memory, forgetting, historical silences, and the power of the past.
Pop South spoke with Tammy Ingram, Assistant Professor of History at the College of Charleston, a couple of months ago about her new book Dixie Highway: Road Building and the Making of the Modern South. If you’re traveling between Michigan and Miami this summer, you might actually be driving on portions of the Dixie Highway. Read about this road that connected North and South causing some to refer to it as the “Dixie Peaceway.”
PS: Briefly, what is the Dixie Highway?
“The Dixie Highway was the first modern interstate highway system in the country, and it lasted from approximately 1915 to 1925. It was originally planned as a single route between Chicago and Miami Beach, but a fierce routing competition transformed it into an ambitious and sophisticated network of nearly 6000 miles of roads looping through the Midwest and South from the Canadian border all the way to Miami Beach.”
PS: How did the Dixie Highway change the South?
“The obvious ways that the Dixie Highway changed the South were economic: It gave farmers easier and more flexible marketing options for their crops, allowed rural southerners access to larger towns and cities, facilitated the Great Migration of rural African Americans, and opened up the South to new tourist-related businesses. It changed the ways in which people moved around in the South. Before the Dixie Highway, roads were entirely local in both scope and governance. But the Dixie Highway challenged that model by making automobile travel an alternative to railroads for long distance trade and travel. In doing so, the Dixie also transformed southern—and national—politics by centralizing control over massive public works projects. During the brief lifespan of the Dixie Highway, road building shifted from the jurisdiction of local authorities into the hands of state and federal bureaucrats who wielded tremendous political power and controlled massive budgets.”
PS: Since this is a blog on the South in pop culture, can you tell us about the ways that the DH entered into American popular culture?
“Although many people have never heard of the Dixie Highway, a century ago it helped to create the modern automobile tourism industry. Gas stations, roadside motels, and tourist attractions were unheard of in most of the country—and certainly in the South—before the Dixie Highway, but by the mid-1920s they lined the route from Michigan to Miami Beach.
The highway also helped to turn the South itself into a destination instead of just an obstacle for wealthy northern and Midwestern tourists bound for Florida resorts. Enterprising southerners marketed everything from antebellum mansions to peach and cotton farms to automobile tourists, and northern businesses named (or in some cases, re-named) their establishments in honor of the Dixie Highway. “Dixie” motels and gas stations in Michigan, Illinois, Indiana, and Ohio were commonplace. So were songs, postcards, magazines, and road maps that advertised (and celebrated) the Dixie Highway.”
PS: As a native Georgian, how do you think being a southerner adds to your perspective on the Dixie Highway?
“I learned how to drive on narrow, rural dirt roads that were not entirely unlike those that comprised the original route of the Dixie Highway. Navigating those roads could be difficult even in the best of weather. When it rained, some of the roads were impassable. We obviously also had modern, paved roads in South Georgia by the 1980s, but we were isolated in other ways: We were among the last places to get things like cable television and even dial-up internet, and the only tourists who ever passed through town were on their way to the beaches in the Florida panhandle. When I discovered the Dixie Highway while doing research for my original dissertation topic on the Great Migration, I think I was drawn to it because the struggles rural people were facing at the turn of the twentieth century felt a little bit familiar to me.”
PS: What projects are you working on next that followers of Pop South would find interesting?
“I’m excited about my next book project, which is tentatively titled Dixie Mafia: Sex, Race, and Organized Crime in the Sunbelt South. It covers a wide array of organized crime activities in the postwar South, but it focuses on a story that has long fascinated me: The murder of Albert Patterson in Phenix City, Alabama in 1954. Like many other small towns situated near military bases, Phenix City’s main industry in those days was vice: Mobsters made tens of millions of dollars a year on gambling and prostitution, and local law enforcement and city leaders were getting a cut of the profits in exchange for their cooperation. Patterson became a target for the mob because he ran for attorney general and promised to go after them. But they went after him, instead. It’s a fascinating story, and all the more so when you consider it within the context of the Civil Rights Movement and the Cold War.”
Pop South is pleased to introduce its readers to Zandria Robinson, Assistant Professor of Sociology at the University of Memphis where she’s also an alumna. Dr. Robinson’s new book This Ain’t Chicago: Race, Class, and Regional Identity in the Post-Soul South delves into black southern identity in Memphis, Tennessee. You should also peep her blog New South Negress where she extends the conversation on race, region, and culture she began in her book. (Note: This interview will also appear on this blog under “Porch Talk” as “This Ain’t Chicago with Zandria Robinson”.)
PS: For the uninitiated, tell us about how you arrived at the book’s title “This Ain’t Chicago?”
The title is actually a direct quote from many of my respondents, black southerners I interviewed in Memphis over the course of five years. Initially I noted it as something that people said frequently, but did not immediately grasp its import. I thought that folks were responding to the fact that they thought I was from Chicago because I was attending graduate school there. Later, as respondent after respondent made this comment and gave me varied but similar reasoning about why “this” wasn’t Chicago, I realized they weren’t talking about me, or Memphis, or even Chicago. They were saying, the South isn’t the North; the South is qualitatively differentfrom anywhere else. Once when I was talking to one of my advisors, Chas Camic, about my findings, I told him, “people keep saying, ‘this ain’t Chicago, this ain’t Chicago.’ He said, “sounds like a good title for a book.” And it stuck. It was also a convenient dig at the Chicago School of Sociology, recognized as the “founding” school of American sociology at the University of Chicago, which has dominated how we think about black life and urban studies for nearly a century. (But others like Earl Wright II have shown that actually W. E. B. DuBois founded the first American school of sociology at Atlanta University.) So “this ain’t Chicago” is like the descendants of those African Americans who never left the South, for Chicago or anywhere else, talking back to the descendants of those migrants who have made up the majority of the stories about black life in sociology since WWII, as well as talking back to scholars and others who have ignored the contemporary black southern experience.
PS: What do you mean by a “Post-Soul South?”
Post-soul is a term popularized by the cultural critic Nelson George and expounded upon by Mark Anthony Neal to delineate the contours of the cultural moment after the civil rights movement. For me, “soul” is a cultural shorthand for the music, art, and ideas in black culture between WWII and the assassination of King. King’s assassination is like a scratch across that long soul record that shuts down the party, and though the music began again, it did so with a new aesthetic influenced by the massive social and political changes that came about as a result of the civil rights acts, the deployment and then rolling back of affirmative action, the crack epidemic and mass incarceration, further disinvestment in black neighborhoods, and a host of other deliberate practices that sought to limit the rights of black folks in America. The art produced in and influenced by this context is “post-soul.”
While the South experienced the changes sweeping across all of America beginning in the 1970s—the effects of deindustrialization and globalization, the entrenchment of neoliberalism, suburbanization and destabilization in the urban core, etc.—the notion of a post-industrial, post-soul, or post-civil rights moment means something different in the place where rural patterns of government and industry prevailed, the blues was still being created and lived, and government officials had publicly declared segregation forever. Further, the legacy of slavery, evangelical religiosity, higher black-to-white population ratios, and the expansion of plantation power affected how southerners experience the historical and cultural moment after King’s assassination as well.
PS: Why do you believe Memphis is an ideal place for discussing the American South’s racial and regional identity?
As my colleague and sociologist Wanda Rushing argues, Memphis is “neither Old South or New South,” by which she means it doesn’t have a legitimate legacy of the Old South like your major slave ports on the eastern seaboard with their towering plantation homes and wealth, nor does it have the glitz and progressive shine of a bustling New South metropolis like Dallas or Atlanta. For me, Memphis sits at the intersection of soul and post-soul, rural and urban, civil rights, and post-civil rights. It is the site of the creation of some of the most important soul music ever, which is now sampled in the post-soul era all throughout hip-hop and R&B music and beyond, all over the world. It is symbolically, historically and geographically linked to the Mississippi Delta, which historian Jim Cobb has aptly called “the most southern place on Earth,” and the city is populated with country folks who make and are re-made by the southern urban landscape here. And it is a place where King was assassinated and today the African American infant mortality rate is amongst the highest in the nation. The social justice goals that need to be met here—addressing poverty, investing in children and human capital, eliminating health disparities, challenging environmental racism, amongst others—are directly related to the unfinished legacy of King. They also echo throughout the South, where negative outcomes abound for the most vulnerable groups. Essentially, Memphis is a place where you can examine snippets of “old” and “new” South as they collide with one another in urban space. It’s where the things that we popularly think make southerners southern intersect with the things that we popularly think make black folks black.
PS: Since this is a blog that examines the South in popular culture, how does your book engage with popular culture?
This Ain’t Chicago is really about my love affair with popular culture, and black southern popular culture in particular. In the middle of an analysis of some ethnographic data you’ll find gestures towards Outkast lyrics. At first, I set out to write an urban sociological text, one that inserted a southern city into the urban sociological landscape to shake us out of our disciplinary deference to Chicago, New York, and Los Angeles. But my background in literary criticism, as well as the fact that it was in popular culture where the work on the contemporary black South was being done, meant that This Ain’t Chicago became much more about the relationship between people’s ideas and popular culture representations of their experiences. I take popular culture just as seriously as “data” as I take my respondents’ sentiments. In fact, it is black southern popular culture, and hip-hop in particular, that was doing the ethnographic work about the South when sociologists were not. Three Six Mafia, Gangsta Boo, 8-Ball and MJG, Arrested Development, Ludacris, T.I., Outkast, Nappy Roots—the list goes on and on—were giving us a visual and lyrical ethnographic analysis of the post-soul South through their music and music videos while sociologists were still talking about Chicago, New York, and Los Angeles and historians were talking about everything before King’s assassination. So popular culture is really a starting place for me in thinking through questions about racial and regional identity, and I bring analyses of hip-hop, film, and other popular culture artifacts to the fore in the book.
PS: What projects are you working on next that followers of Pop South would find interesting?
I’m working on a project about black southern bohemians, sort of poking at the whiteness of the notion of bohemians in the South (Austin, TX, Athens, GA, Asheville, NC) and the New York-ness of the notion of black bohemians. In particular, I’m thinking about how black southerners create and maintain bohemian cultures that manifest in art, music, photography, and other aesthetic practices. And I’m also thinking about how race and regional identity affect black southern bohemianism. André 3000 of Outkast is often seen as sort of the black southern bohemian as if he is an anomaly of some sort. But there are other examples in popular culture and certainly on local black arts scenes that demonstrate that for black southerners, bohemianism is a cultural and aesthetic response to the constraints of race, class, and region on black life that many folks employ. So, I’m exploring these ideas through the same sort of mix of ethnograpy and popular cultural analysis that This Ain’t Chicago employs.
Check out Professor Robinson’s interview with Dr. Regina Bradley for her series Outkasted Conversations:
Writing posts for Pop South has been an enjoyable experience, and it’s also provided a means for connecting with the larger public about the ways in which the American South is represented in popular culture. This is especially important for folks like myself who work in academia, where our critics suggest that we exist in a bubble and are out of touch with the “real world.”
I, for one, have always wanted to burst that bubble and bridge the gap that exists between academia and the broader public. To put it plainly, I’ve long felt that I should be able to explain what I write about in terms that members of my family, who never went to college, can understand.
My work as a public historian–working for museums and writing exhibit text–helped me to bridge that gap. Today, my blog serves that purpose and not by “dumbing down” the intellectual considerations. A person doesn’t have to have a college degree to be smart, but I find that dispensing with the academic jargon that can separate “us” (the academics) from “them” (the general reader) is especially important in a blog whose purpose is to communicate about topics in a way that most people can understand and appreciate.
I’m happy to say that I am not alone here in the southern blogosphere, as equally like-minded folks are adding their unique take on the region and its culture. If scholars want to be relevant beyond the academy, and if southern studies wants the same, then we must take advantage of new forms of communication in order to reach the broadest possible audience.
I look forward to others joining the mix, because there’s plenty of room for new voices. For now, here’s an introduction to some southern blogs and bloggers whose writing I think you’ll enjoy:
Civil War Memory–So much of what is written about Civil War memory concerns the South and how memory of the war has shaped, and continues to shape, southern culture. In this long-running blog, historian and teacher Kevin Levin explores this topic with his readers by examining everything from new books, to popular media, to the never-ending divisiveness of the Confederate battle flag.
Cobbloviate–This is a blog hosted by James C. Cobb, Professor and Spalding Distinguished Research Professor and Spalding Distinguished Research Professor at the University of Georgia. Dr. Cobb offers his own special take on the South and southerners and generally with a healthy dose of humor.
Field Trip South is the official blog of the Southern Folklife Collection at the University of North Carolina. It is a feast for the eyes and the ears as the SFC shares the archival resources of its phenomenal collection of materials that explore “the emergence of old-time, country-western, hillbilly, bluegrass, blues, gospel, Cajun and zydeco musics.”
Interpreting Slave Life–Nicole Moore, public historian and consultant, hosts this blog on one of the South’s most prickly historical issues–slavery. She does so without sticking her head in the sand, addressing head-on the issue of slave interpretation at historic sites across the South.
New South Negress–Zandria Robinson’s blog offers a no-holds-barred approach to issues of region, race, and culture. Dr. Robinson is a professor of sociology at the University of Memphis who teaches courses in southern studies and who offers a fresh voice on southern black cultures. Her observations on southern hip-hop are a must read.
Off the Deaton Path–Stan Deaton, Senior Historian at the Georgia Historical Society in Savannah, is one of the newest to this genre of writing. You may know him from his Emmy-winning role as host of Today in Georgia History, but he’s recently added blogging to his repertoire. Dr. Deaton’s blog isn’t southern specific; still, his explorations into regional issues (especially as they relate to Georgia) are worth your time.
Red Clay Scholar–Regina Bradley has a Ph.D. in Literature from Florida State University and she writes about hip hop culture, race, and the U.S. South. She also has a great video interview series called Outkasted Conversations. You should definitely check it out!
Southern Foodways Alliance–The SFA blog has several contributing authors who offer readers everything from a good southern story to a delicious southern recipe. You’ll learn new twists on southern foodways and discover things about the region you didn’t even know existed.
Talk About the South–Dayne Sherman is a Louisiana native and an associate professor of library science who blogs about southern history, politics, folklore and religion with a particular focus on his home state. And he has the enviable Twitter handle @TweettheSouth.