Robert E. Lee – Pop South

The General Lee in Die-Cast.

During the 1970s, The Dukes of Hazzard was one of the most popular shows on American television, and while Bo and Luke Duke (played by John Schneider and Tom Wopat, respectively) were technically the stars of the show, the real star was their car. The 1969 orange Dodge Charger sped through the back roads of Georgia, leaping over hay bales, creeks, or other cars, nearly always getting “the boys” out of a jam. It was one of the most iconic vehicles ever to hit the small screen and its name was “the General Lee,” a nod to the most beloved of white Southern heroes, Robert E. Lee. And emblazoned on the roof was a large Confederate battle flag.

Well, no more.

In a new commercial for Autotrader.com, the “Duke boys” are back and so is their car. They are driving the hell out of that Dodge Charger to escape “the law,” but the car can’t seem to outrun these new police vehicles, so Luke pulls out his phone to search for a newer, faster, car on Autotrader.com.

But something is obviously missing. The “General Lee” has been stripped of its battle flag–at least the camera doesn’t allow you to see it. And the commercial lets us know that Autotrader ad execs also know that even while they wanted to use such an iconic car to advertise their business, that flag is a divisive symbol.

Who is their target audience for this commercial? According to an article on Bulldog Reporter, a website for public relations professionals, the commercial uses nostalgia to draw in people who, when they were kids, were tuned into The Dukes of Hazzard. I get that. They are also targeting consumers who like muscle cars. I get that, too. Yet, the article says nothing about the absence of the flag, which they’d just as soon not draw attention to.

In a separate Autotrader article, the writer tells the story of a how former NBA player, Jalen Rose, owned one of the many “General Lee” cars that exist. Rose, an African American, planned to sell the car at auction. As the article points out, he removed the flag “for obvious reasons.” It seems as though Autotrader doesn’t really want to discuss what those reasons are although, to save face, it does want you to know that at least one black man owned one of these cars.

So, we might think Autotrader was smart enough not to allow its brand to be tarnished by the battle flag, but has the company really fooled anyone?

Just as the car is associated with the television show, the battle flag is associated with the car–as well as having some unsavory historical ties to slavery and segregation. Fans of the show are unlikely to appreciate that the flag is hidden from view, while those who know its place in pop culture–and history–recognize that it’s gone missing.

And none of us are fools.

Brad Paisley‘s controversial new song “Accidental Racist” is causing a media stir and backlash creating what is euphemistically called a “shit storm.” Essentially, the song is that of a good ol’ boy who wants to show his southern pride and not have to apologize to the black guy who is waiting on him at Starbucks for doing so. He’s “just a white man, living in the Southland” who wants to wear his red shirt emblazoned with that innocuous symbol (not), the Confederate battle flag, because really, he’s just a fan of Lynyrd Skynyrd and his generation didn’t own slaves. Damn, Brad, even Lynyrd Skynyrd attempted to remove the flag from their concerts because of the flag’s ugly history–you know, the one associated not just with slavery, but with segregation and let’s not forget the Ku Klux Klan. Although in the end, Skynyrd’s legions of white fans shamed them into keeping it because it’s about “heritage, not hate.”

This is essentially Brad Paisley’s argument. Poor guy feels caught between “southern blame” and “southern pride.” Well, Brad, there’s a good reason for that and if you had done your homework, which you said you’re just doing now in order to defend yourself, you wouldn’t have written lyrics asking a black man to give you a pass for wearing that battle flag on your t-shirt with all of the political baggage that it carries. And why THAT symbol of southern pride above all others? Can’t you pick another one? Did you have to choose the one co-opted by hate groups? And why is a guy from the northern neck of West Virginia defending his southern pride?

And teaming up with LL Cool J did not help matters. He’s drifted a long way from “Mama Said Knock You Out,” which would have been a more appropriate response to Paisley’s lyrics. Instead, he joins in with ridiculous rhymes of his own like “The relationship between the Mason-Dixon needs some fixin'” and “If you don’t judge my do-rag, I won’t judge your red flag.” LL, don’t you think you’re making a sweeping generalization suggesting that all black men wear do-rags and gold chains? Then, incredulously, he gives a shout out to Robert E. Lee, offering a “RIP.”

Take a listen.

The one line LL has correct is “can’t re-write history, baby.” No, you can’t. And these two men should have familiarized themselves with the history of this country and of contentious symbols like that “red flag” before releasing this song.